New Market Square: Make Room for Blue Baboon!

Blue Baboon Books is opening a brick-and-mortar store in New Market Square on July 28. The opening comes just in time for Harry Potter’s birthday, and to celebrate the store will dedicate the entire grand opening weekend to the Chosen One. There will be trivia contests, wand-making sessions, and special readings. Customers are encouraged to dress up as their favorite HP characters.

The new store will share the building with J. Rae’s Baker, Interstate Batteries and Sports Clips right along Maize Road at 2357 N. Maize Road, Suite 109.

Officially, the brick-and-mortar location is a temporary pop-up store through December. However, owner Sara Ornelas is going in with the mindset that this will be a permanent location.

“It’s something that I’ve wanted to do for 12 years. The mobile bookstore is doing so well that I really believe that the brick-and-mortar will be a strong branch of the Blue Baboon Books business.”

Additionally, the west side of Wichita has been desperately in need of a bookstore since Borders closed several years ago.Blue Baboon Books will continue its mobile business as well.

“That’s where we started, and it’s grown into such a fantastic opportunity to reach out to schools and kids. I love the mobile business, particularly school book fairs,” Ornelas said.

The new store will offer several weekly and monthly activities, as well as special events and literary-themed birthday parties.

  • Weekly story times
  • Science Friday activities for toddlers and preschoolers
  • Final Friday art shows
  • Coloring times

Blue Baboon Books will continue to specialize in contemporary children’s and young adult literature, but it will now offer some adult titles, as well as a few gift items and stationary. There will also be a modest beverage station, featuring coffee and pop.

“I want the store to be a place where families can enjoy the experience of Blue Baboon Books,” Ornelas said. “It’s all about helping kids fall in love with the written word. If we can create a space where they’re comfortable and their families are comfortable, the bookstore becomes a warm welcoming place for them.”